How is motivation "supposed" to work?
The feeling of being lost and not motivated is no stranger to most people. Many struggle with starting tasks, completing them, and staying on track. In the past, motivation was viewed as something that some people just "had", and that anyone could be motivated if they just "did it".
But... is that true?
Our team set out to discover whether or not this assumption of how motivation works is true.
The Four Tendencies
Through desk research, we learned about Gretchen Rubin, researcher and author, and her research on motivational tendencies and how people respond to inner and external motivations. This was crucial for us, as our solution would be a way of tailoring the in-app experience based on what motivates people.
Of the four types, the most common are obligers, who are motivated by external factors like other people, and questioners who need to know why they’re doing something and are motivated by what makes sense to them.